Veganuary takes India by storm- ranks 3rd globally

2022 biggest year ever with participants in every country
New Delhi (India), February 1: Veganuary, the movement supporting people to try vegan in January and beyond, has proved to be a huge hit in India, which registered the third highest number of participants globally. This year, Veganuary has welcomed participants from every country in the world* for the first time. More than 6,25,000 people from 229 countries and territories officially signed up to try vegan for 31 days, making this the biggest Veganuary ever.
Veganuary was officially launched in India in December 2021, and the campaign immediately received support from popular vegans, influencers and brands alike. See the India launch video here- https://youtu.be/4fHEmANyDNE. The response confirms the findings of a recent YouGov survey** that 65% of Indians plan to eat more plant-based/vegan foods in the new year. India is only behind the US and UK in the global rankings.
Reflecting on the success of the 2022 campaign, Veganuary’s India Head Prashanth Vishwanath says: “It is incredibly inspiring to see Veganuary received so well in India. As more people become aware of the large impact our food choices have on our health and the planet, attitudes towards veganism are changing everywhere, and Veganuary’s growing popularity reflects this shift. We have indeed become a true desi phenomenon.”
Veganuary has also improved the accessibility of veganism by working with more than 40 Indian brands to launch new products and introduce special offers in January. Popular brands like Funfoods by Dr. Oetkar, Good Dot, Axia Foods, Alt foods, Pro Meat, Piperleaf, Bombay Cheese Company, Pilk, Sante Spa Cuisine, Bodhi Greens launched new plant-based products and menu items. Attractive Veganuary deals and bundles were launched by Rare Earth, Vegan Dukaan, Vegan Daily, Vezlay Foods, Hello Tempayy, Blue Tribe Foods, Greend, Vegan World, targeting the increased percentage of Indians now eating more at home.
Good Dot, the popular vegan brand launched Egg Bhurji for Veganuary to support Veganuary participants. Abhishek Sinha, founder of Good Dot said, “GoodDot is proud to partner with Veganuary to encourage people to try going Vegan this January. Towards this, we have offered a flat 20% discount on all purchases made from our website. Veganuary is a great way to encourage people to witness for themselves that going vegan is very easy these days and everyone can contribute to a better planet by trying vegan”.
Siddharth Ramasubramanian, founder and CEO at Hello Tempayy. Which launched special offers for Veganuary, said, “Veganuary has been a great success in India this year, and we, at Hello Tempayy, were thrilled to be a part of it. Our mission is to offer tasty, versatile and nutritious food across cuisines which is critical to delivering the choice that Indian consumers increasingly are looking for.”
Sweta Khandelwal, co-founder Alt Foods, which launched new plant-based beverages for Veganuary says, “Veganuary has absolutely made it a lot easier for people to be more aware of and to try vegan products. Through our mission of creating great-tasting alternatives, alt foods hope to continue supporting the journey of individuals seeking a better diet for themselves and the planet.”
Pointing at increasing interest in plant-based eating in India, the YouGov survey says more than 60% of Indians have a more positive perception of plant-based/vegan diets compared to 2 years ago. Industry projections also confirm this. India’s plant-based meat market, which is at $30-40 million, is estimated to grow to $500 million in the next three years. According to a study by the Good Food Institute, plant-based dairy in India is projected to grow from $21 million presently at a CAGR of 20.7% to reach $63.9 million by 2024. With the growing demand, meat and dairy alternatives are already competing with their animal-derived counterparts, even in price and availability.
This past year, the climate emergency and health were among the top concerns on everyone’s mind. Indians have shown that they are ready to take action where it is most impactful- by changing how they eat.
Great delivery. Sound arguments. Keep up the great work.
We’re a group of volunteers and starting a new scheme in our
community. Your site provided us with valuable info to work on. You’ve done an impressive job and our whole community will be
thankful to you.
I quite like looking through a post that will make people think.
Also, many thanks for permitting me to comment!
I love your blog.. very nice colors & theme.
Did you create this website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to design my own blog and would
like to find out where u got this from.
many thanks
Hi my friend! I wish to say that this post is awesome, nice
written and come with approximately all significant infos.
I would like to see more posts like this .
What’s up, I check your blog regularly. Your humoristic style is awesome, keep doing what you’re doing!
I think this is one of the most important information for me.
And i’m glad reading your article. But wanna remark on few
general things, The site style is perfect, the articles is
really nice : D. Good job, cheers
Appreciate the recommendation. Will try it out.
Today, I went to the beachfront with my children. I found a sea
shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She
put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!
I believe what you published was very reasonable.
But, what about this? suppose you added a little information? I mean, I don’t
want to tell you how to run your website, however suppose
you added something to possibly grab a person’s attention? I mean Veganuary takes India by storm- ranks 3rd
globally – Financial Telegraph is a little
plain. You ought to peek at Yahoo’s home page and watch how they create
post titles to grab people to open the links. You might add a
video or a related pic or two to get readers excited
about what you’ve got to say. Just my opinion, it would make your website a little livelier.
A fascinating discussion is definitely worth comment.
I believe that you ought to write more about this issue, it may not be a
taboo matter but typically people do not speak about such subjects.
To the next! Many thanks!!
It’s amazing to pay a visit this web site and reading the views of all mates on the topic
of this post, while I am also eager of getting experience.