{"id":62768,"date":"2026-11-04T13:41:31","date_gmt":"2026-11-04T08:11:31","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2026\/11\/04\/srijans-durga-puja-2026-anthem-amra-uma-shifts-the-festive-story-from-homecoming-to-belonging\/"},"modified":"2026-11-04T13:41:31","modified_gmt":"2026-11-04T08:11:31","slug":"srijans-durga-puja-2026-anthem-amra-uma-shifts-the-festive-story-from-homecoming-to-belonging","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2026\/11\/04\/srijans-durga-puja-2026-anthem-amra-uma-shifts-the-festive-story-from-homecoming-to-belonging\/","title":{"rendered":"Srijan\u2019s Durga Puja 2026 Anthem \u2018Amra Uma\u2019 Shifts the Festive Story from \u2018Homecoming\u2019 to \u2018Belonging\u2019"},"content":{"rendered":"
\n

\"Srijan\u2019s<\/p>\n

A Kumari Puja-inspired music video from Srijan Realty shows a housing community opening its gates and its Pujo to girls from a neighbouring slum.<\/em><\/p>\n

Srijan Realty\u2019s<\/a><\/strong> Durga Puja 2026 music video, \u2018Amra Uma\u2019<\/strong>, released on 12 October 2026<\/strong>, is a Bengali Pujo anthem about who gets to belong in a community\u2019s celebration. The film is streaming on YouTube<\/strong>.<\/p>\n

The film follows two Pujo mornings unfolding side by side: one inside a housing complex, the other in a nearby slum. A group of young girls from the slum walk to the complex but stop at the gate, unsure whether they belong. A resident steps forward and welcomes them in. The girls are not treated as guests. They become the heart of the celebration and are honoured in the complex\u2019s Kumari Pujo<\/strong>.<\/p>\n

Where most festive films lean on nostalgia and family reunions, Srijan has chosen inclusion<\/strong>. The story is anchored in Kumari Puja<\/strong>, the authentic Bengali tradition of worshipping a young girl as the living goddess Durga, regardless of her background. That gives the message genuine cultural footing rather than an invented metaphor.<\/p>\n

\u201cThis Pujo, we wanted to step beyond the usual festive narratives and show what truly makes a community special: its ability to welcome others into its warmth. This film is a testament to the inclusive way of living we envision for every Srijan property.\u201d<\/em><\/p>\n

\u2014 Keshav Agarwal, Associate Director, Srijan Realty<\/strong><\/p>\n

The song carries the story. A children\u2019s chorus chants \u201cAmra Uma\u201d<\/strong> (\u201cWe are Uma\u201d<\/em>), and its central lines, which speak of taking the hand of the Uma at home and leading her forward, mirror the film\u2019s defining gesture of a hand extended in welcome.<\/p>\n

For Srijan, a real estate developer in Kolkata<\/a><\/strong>, the campaign turns community from a feature of the property into a value that residents live by, and brings the \u2018Life at Srijan\u2019<\/strong> promise to the screen: a community whose residents decide, in their own warmth, who belongs.<\/p>\n

\n

\u201cA great community is measured by who it makes room for. \u2018Amra Uma\u2019 puts that idea at the centre of Pujo, where it belongs, and reflects the culture of warmth we want every Srijan home to carry.\u201d<\/em>
\u2014 Karan Agarwal, Associate Director, Srijan Realty<\/strong><\/p>\n<\/blockquote>\n

Watch the film: https:\/\/youtu.be\/kML4p2hY8yw<\/a><\/strong><\/p>\n

About Srijan Realty<\/h3>\n

Srijan Realty<\/strong> is a Kolkata-based real estate developer committed to \u201cBuilding Tomorrows\u201d<\/strong>, creating residential and commercial spaces<\/a><\/strong> that prioritise community, warmth and quality of life.<\/p>\n

Media Contact<\/strong><\/p>\n

Corporate Communications, Srijan Realty<\/strong>
Deborshi Saha, AGM \u2013 Marketing & Communication<\/strong>
M:<\/strong> +91 98319 57376 | E:<\/strong> deborshi@srijanrealty.in<\/a><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Kumari Puja-inspired music video from Srijan Realty shows a housing community opening its gates and its Pujo to girls from a neighbouring slum. Srijan Realty\u2019s Durga Puja 2026 music … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":62769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[682],"class_list":["post-62768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/62768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=62768"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/62768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/62769"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=62768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=62768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=62768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}