{"id":59894,"date":"2026-09-16T17:52:34","date_gmt":"2026-09-16T12:22:34","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2026\/09\/16\/anupam-kher-becomes-the-face-of-tender247-opening-indias-rs-70-lakh-crore-tender-market-to-more-businesses\/"},"modified":"2026-09-16T17:52:34","modified_gmt":"2026-09-16T12:22:34","slug":"anupam-kher-becomes-the-face-of-tender247-opening-indias-rs-70-lakh-crore-tender-market-to-more-businesses","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2026\/09\/16\/anupam-kher-becomes-the-face-of-tender247-opening-indias-rs-70-lakh-crore-tender-market-to-more-businesses\/","title":{"rendered":"Anupam Kher becomes the face of Tender247, opening India\u2019s Rs 70 lakh crore Tender Market to more businesses"},"content":{"rendered":"
\n

\"Tender247\"<\/p>\n

Ahmedabad (Gujarat) [India], September 16:<\/strong><\/strong><\/strong> India\u2019s tender economy is vast, digital and fragmented. Tender247<\/strong> is making it more accessible through a familiar face, helping more businesses see, understand and compete for it.<\/p>\n

India\u2019s biggest customer is the Government of India<\/strong>, and it does not have a single storefront. It has hundreds of portals.<\/p>\n

The World Bank estimates public procurement at roughly 20 percent of India\u2019s GDP<\/strong>, putting the wider opportunity at about \u20b970 lakh crore<\/strong>. Government e Marketplace (GeM)<\/strong> alone, the portal through which ministries, PSUs and departments buy everything from stationery to steel, completed ten years this August with \u20b920 lakh crore in cumulative purchases<\/strong>. Its annual buying rose from \u20b9422 crore in its first full year to more than \u20b95 lakh crore in each of the last two<\/strong>. GeM took over eight years to reach its first \u20b910 lakh crore, then less than two to reach the next.<\/p>\n

The opportunity is immense. Access to it is not.<\/p>\n

A Large Market, Scattered Across Systems<\/strong><\/h3>\n

GeM is only one channel. Defence procurement alone stands at \u20b96.81 lakh crore in the FY2025-26 budget<\/strong>, while infrastructure capital expenditure is \u20b911.21 lakh crore<\/strong>, much of it routed through other systems. Central tenders above \u20b925 lakh appear on CPPP. Railways uses IREPS. Defence has defproc.gov.in. States use portals under GePNIC, while PSUs such as Coal India, NTPC and Indian Oil publish separately.<\/p>\n

Financial rules require e-procurement above a threshold, but they do not require one common portal. By tender trackers\u2019 estimates, a serious bidder must watch more than 30 portals<\/strong>, each with its own login, search logic and deadlines. Even a mid-sized manufacturer or EPC contractor with a business development team cannot realistically cover them all.<\/p>\n

Digital procurement has widened participation. MSEs have won over \u20b99 lakh crore on GeM, accounting for 45.6 per cent of cumulative purchases<\/strong> and comfortably exceeding the mandated quota. An IIT Delhi study of 101 items from FY2023-24 to FY 2025-26 also found GeM prices lower in 74.3 per cent of cases, with savings of 13.6 per cent<\/strong>. But a more efficient portal cannot help a capable business compete for a tender it never saw.<\/p>\n

\n

\u201cWhen we sit with a mid-size manufacturer, the most common thing we hear isn\u2019t that they lost a bid. It\u2019s that they never knew the tender existed until after it closed. That\u2019s not a capability problem. That\u2019s a discovery problem, and it\u2019s a solvable one.\u201d<\/em>
-Pankaj Modi, Founder, Tender247<\/em><\/strong><\/p>\n<\/blockquote>\n

The Cost of Not Knowing<\/strong><\/h3>\n

That blindspot is the business of Tender247<\/strong>. The company tracks tenders<\/a> f<\/strong>rom government bodies, public sector companies and large private buyers across hundreds of portals, then helps businesses identify the opportunities that match their capabilities.<\/p>\n

Most tendering work happens before a bid is submitted: finding relevant notices, checking what competitors quoted last time, preparing documents, managing deadlines and keeping a team aligned. Tender247 brings that work into one system. Its AI identifies relevant tenders, automates paperwork and gives teams a shared view of the process<\/strong>. The company says this can cut the time required for a bid by roughly 90 percent<\/strong>, allowing even a small team to pursue far more<\/a> opportunities.<\/a><\/strong><\/p>\n

\u201cLarge contractors have always had someone whose entire job was tracking portals and pricing out rivals. We turned that role into a smart subscription.\u201d<\/em>
\u2013Pankaj Modi, Founder, Tender247<\/strong><\/em><\/p>\n

Taking Tender Intelligence Mainstream<\/strong><\/h3>\n

This week, Tender247 announced Anupam Kher as its brand ambassador<\/strong> in what the company says is the tender industry\u2019s first celebrity association. The choice is unusual by design. A category long sold through trade directories and cold calls is being introduced to India\u2019s boardrooms with the familiarity of a consumer brand.<\/p>\n

\n

\u201cIndia\u2019s businesses are not asking for favours. They are asking to see the same information the big players have always had. If my face on a hoarding makes one factory owner in Rajkot check which tenders opened in his sector last month, this association has done its work.\u201d<\/em>
\u2013 Anupam Kher<\/em><\/strong><\/p>\n<\/blockquote>\n

Making the Market Easier to Read<\/strong><\/h3>\n

The association is therefore not just about visibility. Tender247 also plans to publish quarterly intelligence on the market<\/strong>, beginning with a figure the industry rarely sees: the total value of tenders that receive no competing bid at all.<\/p>\n

That may be the larger ambition: not simply to help businesses find more tenders, but to make one of India\u2019s largest markets easier for more of them to read, understand and enter.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ahmedabad (Gujarat) [India], September 16: India\u2019s tender economy is vast, digital and fragmented. Tender247 is making it more accessible through a familiar face, helping more businesses see, understand and compete … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":59895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-59894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/59894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=59894"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/59894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/59895"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=59894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=59894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=59894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}