{"id":59085,"date":"2026-08-29T17:29:04","date_gmt":"2026-08-29T11:59:04","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2026\/08\/29\/unicharm-brings-japans-no-1-cat-care-to-india-opening-a-new-chapter-in-premium-feline-nutrition-and-hygiene\/"},"modified":"2026-08-29T17:29:04","modified_gmt":"2026-08-29T11:59:04","slug":"unicharm-brings-japans-no-1-cat-care-to-india-opening-a-new-chapter-in-premium-feline-nutrition-and-hygiene","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2026\/08\/29\/unicharm-brings-japans-no-1-cat-care-to-india-opening-a-new-chapter-in-premium-feline-nutrition-and-hygiene\/","title":{"rendered":"Unicharm Brings Japan\u2019s No.1 Cat Care to India, Opening a New Chapter in Premium Feline Nutrition and Hygiene"},"content":{"rendered":"
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Unicharm launches Silver Spoon cat food and Ezi-Lock Odour cat litter in India, starting in Mumbai bringing Japanese-grade palatability and odour-locking care for cat parents.<\/em><\/p>\n

Mumbai (Maharashtra) [India], August 29:<\/strong>\u00a0Founded in 1961 and operating in approximately 80 countries and regions under the philosophy\u00a0\u201cAiming at realizing the cohesive society\u201d<\/em>\u00a0Unicharm is the world\u2019s 10th<\/sup>\u00a0largest and Japan\u2019s No. 1\u00a0pet care company. It entered pet care in 1986, offering a unique \u201ctotal care\u201d approach across nutrition and hygiene.<\/p>\n

Globally,\u00a0Silver Spoon<\/em>\u00a0is Unicharm\u2019s flagship feline nutrition brand and Japan\u2019s No.1 cat food. Since its debut in the Japanese market,\u00a0Silver Spoon<\/em>\u00a0has consistently dominated the gourmet cat food segment, earning a reputation for exceptional palatability, real-seafood recipes and rigorous,\u00a0industry leading\u00a0quality standards. Today the brand\u2019s reach extends across Asia, including markets such as Thailand, Indonesia and Vietnam-\u00a0and now India.<\/p>\n

The Legend of Silver Spoon<\/strong><\/p>\n

The brand draws its name from the European tradition of gifting a silver spoon to a newborn \u2013 a wish for a life of health and abundance. Rooted in the Japanese belief that cats are our children (Wagako<\/em>),\u00a0Silver Spoon<\/em>\u00a0is designed to be a daily gift of love, not just sustenance.<\/p>\n

Why India, Why Now<\/strong><\/p>\n

India\u2019s pet care market is projected to\u00a0almost\u00a0double by 2030, driven by rising incomes, urbanisation and the \u201chumanisation of pets.\u201d Cats, ideally suited to apartment living are among the fastest-growing, yet underserved, segments.\u00a0The launch marks Unicharm\u2019s first foray into the Indian pet care category\u00a0in July 2026 with Mumbai, extending a portfolio that has already made the company one of India\u2019s most trusted names in baby,\u00a0feminine\u00a0and wellness\u00a0care.<\/p>\n

The India rollout begins in Mumbai,\u00a0the lead launch market and will expand nationwide over the coming months across modern trade, e-commerce, quick commerce, pet specialty stores and veterinary channels.<\/p>\n

The Portfolio<\/strong><\/p>\n

The India range brings together three ways to pamper a cat: Silver Spoon wet\u00a0food\u00a0pouches in rich gravy and jelly textures,\u00a0Lickyyy\u00a0creamy treats made for hand-fed bonding moments,\u00a0and Ezi-Lock Odour\u00a0Cat litter for a fresher, cleaner home.\u00a0It is crafted with 100% real seafood\u00a0ingredients,\u00a0and the umami flavour cats instinctively love,\u00a0made to Japanese quality standards with no artificial colours\u00a0or\u00a0flavours.\u00a0Silver Spoon turns everyday meals into a daily gift of love, while Ezi-Lock Odour\u00a0Cat litter\u00a0with\u00a0it\u2019s\u00a0trademarked Rapid-Solid Technology,\u00a0keeps litter boxes fresh with fast clumping\u00a0for easy scooping\u00a0and long-lasting odour control designed for Indian homes. Together, they offer cat parents a complete way to nourish, bond with and care for the pets they treat as family.<\/p>\n

Leadership<\/strong><\/p>\n

\u201cLeveraging our global expertise, we\u2019re entering India with one ambition, the most delicious food and cleanest toiletries for\u00a0<\/em>pets<\/em>\u00a0and their owners. Together, we want to make Unicharm India\u2019s next cat care favourite.\u201d\u00a0<\/em>\u2013 Yuji Ikeda, Managing Director & Country President, Unicharm India<\/strong><\/p>\n

\u201cIndia\u2019s cat parents deserve the very best, and our job is to make Silver Spoon and Ezi-Lock Odour easy to find and love<\/em>,<\/em>\u00a0from neighbourhood pet stores to online. Starting in Mumbai, we\u2019re building strong partnerships across every channel to grow this category hand in hand with our retail partners nationwide.\u201d<\/em>\u00a0\u2013\u00a0<\/em>Ashish Verma, Executive Director, Unicharm India<\/strong><\/p>\n

\u201cThrough Silver Spoon, we want to transform everyday meals into a gift filled with love. Our cats are our children, and they deserve the very best.\u201d\u00a0<\/em>\u2013\u00a0<\/strong>Bhoomica<\/strong>\u00a0Middha, Senior Brand Manager, Pet Care, Unicharm India<\/strong><\/p>\n

The Road Ahead<\/strong><\/p>\n

From Mumbai, Unicharm India will phase into further metros, broaden variants and pack formats, and deepen omnichannel distribution,\u00a0building a lasting premium\u00a0pet\u00a0care franchise.\u00a0\u201cLet\u2019s make a beautiful world for our pets, together.\u201d<\/em><\/p>\n

About Unicharm:\u00a0<\/strong>Founded in 1961 (Tokyo; TOKYO: 8113), Unicharm is a global personal and pet care leader in ~80 countries. Its flagship\u00a0Silver Spoon<\/em>\u00a0is Japan\u2019s No.1 cat food. In India, Unicharm India Private Limited leads baby,\u00a0feminine care\u00a0and Wellness care- home to\u00a0MamyPoko<\/em>, Sofy and\u00a0<\/em>Lifree<\/em>,\u00a0now brings\u00a0Silver Spoon<\/em>\u00a0and\u00a0Ezi-Lock Odour<\/em>\u00a0to Indian cat parents.<\/p>\n

Media Contact:\u00a0<\/strong>Unicharm India Pet Care Marketing<\/p>\n

Instagram<\/strong>:\u00a0Silverspoon\u00a0India<\/u><\/a><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Unicharm launches Silver Spoon cat food and Ezi-Lock Odour cat litter in India, starting in Mumbai bringing Japanese-grade palatability and odour-locking care for cat parents. Mumbai (Maharashtra) [India], August 29:\u00a0Founded … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":59086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-59085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/59085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=59085"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/59085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/59086"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=59085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=59085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=59085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}