{"id":56319,"date":"2026-07-01T15:56:50","date_gmt":"2026-07-01T10:26:50","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2026\/07\/01\/lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor\/"},"modified":"2026-07-01T15:56:50","modified_gmt":"2026-07-01T10:26:50","slug":"lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2026\/07\/01\/lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor\/","title":{"rendered":"Lenskart Joins Labubu Makers POP MART to Launch Eyewear Collection In India With Janhvi Kapoor"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2026\/07\/PNN-2026-07-01T153059213-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lenskart-PNn\" decoding=\"async\"><\/p>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], July 01:\u00a0<a href=\"https:\/\/www.lenskart.com\/eyewear\/collections\/popmart.html?tab=32281&amp;viewType=tile\" target=\"_blank\" rel=\"noopener\">Lenskart<\/a>,<\/strong>\u00a0India\u2019s leading eyewear brand, has launched an exclusive collaboration with\u00a0<strong>POP MART<\/strong>\u00a0in India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor and style icon\u00a0<strong>Janhvi Kapoor.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Known globally as the company behind the viral\u00a0<strong>Labubu\u00a0<\/strong>phenomenon and the brand that popularised blind-box collectibles across Asia, POP MART has built a loyal fanbase through its character-led storytelling and collectible culture. Marking POP MART\u2019s first official collaboration in India, the partnership brings one of its most-loved character universes into the fashion accessories category.<\/p>\n<p class=\"wp-block-paragraph\">Inspired by\u00a0<strong>Sweet Bean\u2019s<\/strong>\u00a0popular \u201cI Want A Hug\u201d series, the limited-edition collection features<strong>\u00a021 eyeglass and sunglasses styles<\/strong>\u00a0that blend fashion, self-expression and collectability. Designed to bring the charm of the Sweet Bean universe into everyday style, the collection incorporates signature temple artwork, Sweet Bean branding, playful star-and-heart accents and character-inspired details across the range.<\/p>\n<p class=\"wp-block-paragraph\">Created for a generation that views accessories as an extension of personality, the collection reimagines eyewear as more than a functional necessity, transforming it into a statement piece that reflects individuality and creativity.<\/p>\n<p class=\"wp-block-paragraph\">The collaboration follows the successful launch of Lenskart\u2019s POP MART collections in Singapore and Thailand, underscoring the growing popularity of character-led fashion and collectible culture across Asia and reinforcing the opportunity to bring the phenomenon to Indian consumers.<\/p>\n<p class=\"wp-block-paragraph\">Speaking on the launch,\u00a0<strong>Peyush Bansal, Co-founder &amp; CEO, Lenskart,<\/strong>\u00a0said:<\/p>\n<p class=\"wp-block-paragraph\">\u201cPOP MART is a global phenomenon that has defined the fashion trends of a generation. With this collaboration, we are officially bringing this cultural statement to India for the first time in history, and this partnership is only just the beginning.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Adding to the collectible experience, Lenskart Bitz frame purchases will include Sweet Bean-inspired magnetic Bitz charms packaged in surprise blind packets, bringing the excitement of POP MART\u2019s iconic blind-box culture to eyewear. The charms can be attached to compatible Lenskart Bitz frames, allowing consumers to personalise their look.<\/p>\n<p class=\"wp-block-paragraph\">The POP MART x Sweet Bean \u201cI Want A Hug\u201d Collection is available across\u00a0<strong>1000<\/strong>\u00a0Lenskart stores nationwide and on Lenskart.com from\u00a0<strong>1st June 2026,<\/strong>\u00a0with prices starting from\u00a0<strong>\u20b93000.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], July 01:\u00a0Lenskart,\u00a0India\u2019s leading eyewear brand, has launched an exclusive collaboration with\u00a0POP MART\u00a0in India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor &hellip; <a href=\"https:\/\/financialtelegraph.in\/index.php\/2026\/07\/01\/lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":56320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-56319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/56319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=56319"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/56319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/56320"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=56319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=56319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=56319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- BEGIN: X Global Ads Tracker -->
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