$\"Yoho$ <\/p>\n

Direct-to-consumer footwear brand Yoho has closed a new funding round from new and existing investors.<\/em><\/strong><\/p>\n

New Delhi [India], May 21:<\/strong> The Delhi-based startup previously raised \u20b927 crore in a Pre-Series A round in 2022, backed by Gulf Islamic Investments, Rajeev Misra, Rukam Capital, and Vijay Shekhar Sharma.<\/p>\n

Fresh Capital to Support Expansion Plans<\/h3>\n
The fresh capital will be deployed toward expanding Yoho\u2019s offline retail footprint and scaling its performance running range.<\/p>\n
Since its 2021 launch, Yoho has sold over three million+ pairs of footwear across its own website (yoholife.in) and major e-commerce platforms including Amazon, Myntra, Flipkart, Ajio, and Nykaa. The brand has also established a presence on quick commerce platforms \u2014 Blinkit, Zepto, and Swiggy Instamart.<\/p>\n
India\u2019s Growing Sneaker Market<\/h3>\n
India\u2019s sneaker market is among the fastest-growing in Asia-Pacific, expected to reach USD 6 billion by FY32 on the back of a young, fashion-conscious population and the rising wave of athleisure culture. For a homegrown D2C brand like Yoho \u2014 competing on comfort, design, and performance \u2014 the timing couldn\u2019t be better.<\/p>\n
Offline Retail and AI-Led Store Expansion<\/h3>\n
On the offline front, Yoho is targeting partnerships with 2,500 Multi-Brand Outlets (MBOs) across tier I and tier II cities. The company also plans to expand on Exclusive Brand Outlets (EBOs) that will integrate AI-driven solutions to address fitting issues, reduce returns, and optimize inventory management.<\/p>\n
Focus on Performance Running Segment<\/h3>\n
Building on the strong reception to its Catapult with Carbonburst $\"\u2122\"$ shoes \u2014 designed specifically for marathon runners \u2014 Yoho plans to broaden its performance running portfolio.<\/p>\n
Investor Commentary<\/h3>\n
\n
Pankaj Gupta of GII said:<\/strong>
\u201cIn a cluttered market, true differentiation is everything. Ahmad and Prateek demonstrated exactly that \u2014 a sharp, distinctive perspective on a massive opportunity that immediately aligned with GII\u2019s investment thesis.\u201d<\/em><\/p>\n<\/blockquote>\n
Founded by Ahmad Hushsham and Prateek Singhal, Yoho offers casual and formal footwear for both men and women, positioning itself at the intersection of comfort, design, and performance.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Direct-to-consumer footwear brand Yoho has closed a new funding round from new and existing investors. New Delhi [India], May 21: The Delhi-based startup previously raised \u20b927 crore in a Pre-Series … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":54765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-54764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/54764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=54764"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/54764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/54765"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=54764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=54764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=54764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Focus on Performance Running Segment<\/h3>\nBuilding on the strong reception to its Catapult with Carbonburst shoes \u2014 designed specifically for marathon runners \u2014 Yoho plans to broaden its performance running portfolio.<\/p>\n

Focus on Performance Running Segment<\/h3>\n
Building on the strong reception to its Catapult with Carbonburst $\"\u2122\"$ shoes \u2014 designed specifically for marathon runners \u2014 Yoho plans to broaden its performance running portfolio.<\/p>\n