{"id":46542,"date":"2025-10-09T18:47:33","date_gmt":"2025-10-09T13:17:33","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/10\/09\/parfait-pluss-to-launch-indias-first-full-scale-plus-size-lifestyle-marketplace-this-october\/"},"modified":"2025-10-09T18:47:33","modified_gmt":"2025-10-09T13:17:33","slug":"parfait-pluss-to-launch-indias-first-full-scale-plus-size-lifestyle-marketplace-this-october","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/10\/09\/parfait-pluss-to-launch-indias-first-full-scale-plus-size-lifestyle-marketplace-this-october\/","title":{"rendered":"Parfait Pluss to Launch India\u2019s First Full-Scale Plus-Size Lifestyle Marketplace This October"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2025\/10\/PNN-2025-10-09T181301264.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Parfait\" decoding=\"async\"><\/p>\n<p style=\"text-align: center;\"><em>Parfait Pluss \u2013 India\u2019s first full-scale lifestyle marketplace<\/em><\/p>\n<p><strong>New Delhi [India], October 9: <\/strong><a href=\"https:\/\/www.parfaitpluss.com\/\" target=\"_blank\" rel=\"noopener\">Parfait Pluss<\/a>, India\u2019s first dedicated plus-size lifestyle marketplace, is set to officially launch this October\u2014ushering in a new era of inclusivity in fashion, wellness, and lifestyle for the country\u2019s 300+ million plus-size individuals.<\/p>\n<p>Originally launched in 2019 as part of the global lingerie brand Parfait (USA), the company entered India through the FDI route and quickly became a pioneer in plus-size lingerie. Over seven years of operations, Parfait built a loyal consumer base and a strong reputation for delivering stylish, size-inclusive lingerie\u2014filling a critical gap in India\u2019s fashion industry.<\/p>\n<h4><strong>The Journey So Far<\/strong><\/h4>\n<p>From 2019 to July 2025, Parfait operated through shop-in-shop formats, leading e-commerce platforms, and its own D2C website. Key milestones include:<\/p>\n<ul>\n<li>Customers Served: 3,00,000+<\/li>\n<li>Orders Delivered: 2,00,000+<\/li>\n<li>Repeat Customers: 68,000<\/li>\n<li>India\u2019s First Plus-Size Fashion Show by Parfait \u2013 viewed by over 1 million people.<\/li>\n<li>First Plus-Size TV Show in partnership with Good Times.<\/li>\n<\/ul>\n<h4><strong>The Transition to Parfait Pluss<\/strong><\/h4>\n<p>From August 2025, the brand transitions into\u00a0<strong>Parfait Pluss<\/strong>\u2014a 100% Indian-owned company under the leadership of\u00a0<strong>Akhil Kumar Srivastava<\/strong>, alumnus of NIFT Delhi with over 20 years of retail fashion experience at Walmart and Landmark Group.<\/p>\n<p>As the Managing Director and shareholder since 2019, Akhil has spearheaded Parfait\u2019s India journey. With Parfait Pluss, he now envisions creating the\u00a0<strong>world\u2019s first global e-commerce marketplace dedicated entirely to plus-size consumers<\/strong>, starting with India and the USA.<\/p>\n<p>The core team driving this vision includes\u00a0<strong>Vartika Srivastava, Meghna Mohita, Gorav Nayyar, Saloni Ostwal, Nitu Mittal and Yuvan Srivastav<\/strong><\/p>\n<h4><strong>Market Opportunity<\/strong><\/h4>\n<p>India has over 300 million plus-size individuals (35% of adults), yet fewer than 10% of brands offer sizing beyond XL. The Indian plus-size fashion market alone is projected to exceed USD $1.3 billion by 2027, growing at a CAGR of 8%.<\/p>\n<p>Beyond fashion, this community remains underserved in personal care, wellness, accessories, and lifestyle services. With rising digital adoption, body-positivity movements, and demand from Tier-2 and Tier-3 cities, the timing is perfect for a specialized, inclusive platform like Parfait Pluss.<\/p>\n<h4><strong>Vision &amp; Mission<\/strong><\/h4>\n<p><strong>Vision (2025\u20132030):<br \/>\n<\/strong>To build India\u2019s first and largest plus-size lifestyle marketplace, and expand globally, empowering plus-size individuals in all areas of life.<\/p>\n<p><strong>Mission:<br \/>\n<\/strong>To serve the unique needs of plus-size men and women by offering:<\/p>\n<ul>\n<li>Size-inclusive fashion in diverse styles, colors, and fits<\/li>\n<li>Ready-to-wear and ready-to-move apparel<\/li>\n<li>Wellness, hygiene, and personal care essentials<\/li>\n<li>Accessories and lifestyle products<\/li>\n<li>Services that enhance confidence, health, and convenience<\/li>\n<\/ul>\n<h4><strong>The Launch: October 2025<\/strong><\/h4>\n<p>The official launch of\u00a0<strong>Parfait Pluss<\/strong>\u00a0this October marks the beginning of a revolutionary marketplace built exclusively for the plus-size community. With a bold message of independence and dignity, the brand is committed to creating a space where every individual feels represented, valued, and empowered.<\/p>\n<p><strong>\u201cIndia achieved freedom in 1947. But our plus-size community still awaits freedom in fashion, comfort, and dignity. Parfait Pluss is here to give them that independence.\u201d<\/strong><\/p>\n<p><strong>Collaboration Invitation-<\/strong>Parfait Pluss is actively inviting Indian startups, MSMEs, and scale-up brands that are building size-inclusive, problem-solving products or services. Together, we aim to create a global platform that places plus-size consumers at the center of design, innovation, and lifestyle\u2014starting from India, for the world.<\/p>\n<h4><strong>About Parfait Pluss<\/strong><\/h4>\n<p>Parfait Pluss is India\u2019s first full-scale lifestyle marketplace dedicated to the plus-size community. Transitioning from Parfait (USA), the brand is now a 100% Indian-owned entity committed to building inclusivity in fashion, wellness, and lifestyle. With a vision to empower over 300 million plus-size Indians, Parfait Pluss strives to become a global leader in size-inclusive retail.<\/p>\n<p><strong>Parfait Pluss \u2013 For Every Size. For Every Story.<\/strong><\/p>\n<p><em> If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Parfait Pluss \u2013 India\u2019s first full-scale lifestyle marketplace New Delhi [India], October 9: Parfait Pluss, India\u2019s first dedicated plus-size lifestyle marketplace, is set to officially launch this October\u2014ushering in a &hellip; <a href=\"https:\/\/financialtelegraph.in\/index.php\/2025\/10\/09\/parfait-pluss-to-launch-indias-first-full-scale-plus-size-lifestyle-marketplace-this-october\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":46543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[682],"class_list":["post-46542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/46542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=46542"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/46542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/46543"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=46542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=46542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=46542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}