{"id":46378,"date":"2025-10-06T11:20:09","date_gmt":"2025-10-06T05:50:09","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/10\/06\/highland-group-and-lulu-retail-launch-exclusive-aqua-fair-brand-at-world-food-expo-india-2025\/"},"modified":"2025-10-06T11:20:09","modified_gmt":"2025-10-06T05:50:09","slug":"highland-group-and-lulu-retail-launch-exclusive-aqua-fair-brand-at-world-food-expo-india-2025","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/10\/06\/highland-group-and-lulu-retail-launch-exclusive-aqua-fair-brand-at-world-food-expo-india-2025\/","title":{"rendered":"Highland Group and Lulu Retail Launch Exclusive Aqua Fair Brand at World Food Expo India 2025"},"content":{"rendered":"
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New Delhi [India], October 5: <\/strong>In a landmark moment for India\u2019s seafood industry, Highland<\/strong> Group<\/strong>, in partnership with global retail giant Lulu<\/strong> Group<\/strong>, has unveiled its exclusive seafood brand Aqua<\/strong> Fair<\/strong> and dispatched the first consignment of premium shrimp to Lulu stores across the Middle East.<\/p>\n

The grand launch was held on September<\/strong> 25,<\/strong> 2025<\/strong>, at the World<\/strong> Food<\/strong> Expo<\/strong> in New<\/strong> Delhi<\/strong>, setting a new benchmark for India\u2019s seafood exports and reinforcing Odisha\u2019s position as a key hub for high-quality aquaculture products.<\/p>\n

The event was graced by respected M.A.<\/strong> Yusuff<\/strong> Ali<\/strong>, Chairman of Lulu Group;<\/p>\n

M.A.<\/strong> Salim<\/strong> Ali<\/strong>, Group Director \u2013 Global Operations, Lulu Group; R.K.<\/strong> Jena<\/strong>, Chairman of Highland Group; Pratik<\/strong> Jena<\/strong>, Managing Director of Highland Group; Anil Kumar<\/strong>, Director \u2013 Middle East Operations, Highland Group.<\/p>\n

\u201cThis collaboration reflects our shared vision to deliver world-class, sustainably sourced seafood to discerning customers in the Middle East and India,\u201d said M.A. Yusuff Ali<\/strong>, Chairman of Lulu Group, highlighting the strategic importance of the partnership.<\/p>\n

Echoing this sentiment, R.K. Jena <\/strong>remarked, \u201cThe launch of Aqua Fair and the first shipment of premium shrimp mark a proud milestone for Highland and for the state of Odisha. This partnership with Lulu Group strengthens our mission to bring the finest Indian seafood to global markets.\u201d<\/p>\n

The Aqua<\/strong> Fair<\/strong> range will feature premium<\/strong> farm-raised<\/strong> shrimp<\/strong>, meticulously sourced from Highland\u2019s advanced aquaculture network and processed at its state-of-the-art<\/strong> facility<\/strong> in<\/strong> Balasore,<\/strong> Odisha<\/strong>. The brand promises freshness, consistent quality, and adherence to international food-safety standards, catering to both Middle Eastern consumers and Indian retail markets.<\/p>\n

This milestone follows a strategic sourcing pact signed at Gulfood 2025 in Dubai<\/strong>, under which Highland will supply seafood, rice, fruits, and vegetables to Lulu Group, further boosting trade and investment links between Odisha and the Middle East.<\/p>\n

With the launch of Aqua<\/strong> Fair<\/strong>, Highland Group has not only strengthened its global footprint but also showcased India\u2019s<\/strong> growing<\/strong> prowess<\/strong> in<\/strong> sustainable <\/strong>aquaculture and world-class seafood exports<\/strong>.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], October 5: In a landmark moment for India\u2019s seafood industry, Highland Group, in partnership with global retail giant Lulu Group, has unveiled its exclusive seafood brand Aqua … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":46379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-46378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/46378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=46378"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/46378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/46379"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=46378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=46378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=46378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}