{"id":45512,"date":"2025-09-17T18:33:33","date_gmt":"2025-09-17T13:03:33","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/09\/17\/swachhata-hi-seva-2025-bold-push-for-a-cleaner-india\/"},"modified":"2025-09-17T18:33:33","modified_gmt":"2025-09-17T13:03:33","slug":"swachhata-hi-seva-2025-bold-push-for-a-cleaner-india","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/09\/17\/swachhata-hi-seva-2025-bold-push-for-a-cleaner-india\/","title":{"rendered":"Swachhata Hi Seva 2025: Bold Push for a Cleaner India"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2025\/09\/Swachhata-Hi-Seva-2025.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Swachhata Hi Seva 2025 - India\" decoding=\"async\"><\/p>\n<p><b>New Delhi [India], September 17: <\/b><span style=\"font-weight: 400;\">India doesn\u2019t need another token campaign. It needs action. Swachhata Hi Seva 2025 is precisely that,\u00a0 a nationwide, two-week blitz that\u2019s uniting ministries, citizens, and organisations in one blunt message: cleanliness is not seasonal, it\u2019s a lifestyle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From <\/span><b>September 17 to October 2<\/b><span style=\"font-weight: 400;\">, the country is going all in, with efforts ranging from cleaning Delhi\u2019s mammoth dumpsites to mobilising millions under the \u201cEk Din, Ek Ghanta, Ek Saath\u201d drive.<\/span><\/p>\n<h2><b>A Movement, Not a PR Exercise<\/b><\/h2>\n<p><b>Swachhata Hi Seva 2025<\/b><span style=\"font-weight: 400;\"> isn\u2019t about photo-ops. It\u2019s about scale. Ministries are on the ground, NGOs are in the mix, and citizens are expected to roll up their sleeves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Home Minister <\/span><b>Amit Shah<\/b><span style=\"font-weight: 400;\"> didn\u2019t sugarcoat it: cleanliness isn\u2019t just a \u201cgovernment duty.\u201d It\u2019s everyone\u2019s business. Collective participation is the only way India stays clean,\u00a0 full stop.<\/span><\/p>\n<h2><b>Ministry of Cooperation Goes All In<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Ministry of Cooperation<\/b><span style=\"font-weight: 400;\"> isn\u2019t playing small ball. Its <\/span><b>Swachhotsav Campaign<\/b><span style=\"font-weight: 400;\"> launched on day one, with Secretary Dr Ashish Kumar Bhutani leading from the front,\u00a0 pledge, plantation, and public drive all rolled into one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ministry\u2019s playbook includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revamping neglected areas tagged as <\/span><b>Cleanliness Target Units (CTUs)<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health camps for <\/span><b>Safai Karmacharis<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pushing <\/span><b>eco-friendly festivals<\/b><span style=\"font-weight: 400;\"> into the mainstream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaigning on the <\/span><b>3Rs: Reduce, Reuse, Recycle<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobilising the \u201c<\/span><b>Ek Din, Ek Ghanta, Ek Saath<\/b><span style=\"font-weight: 400;\">\u201d shramdaan on September 25.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It isn\u2019t bureaucratic box-ticking. It\u2019s a full-spectrum push to blend community service with sustainability.<\/span><\/p>\n<h2><b>CBIC\u2019s Special Campaign 5.0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Central Board of Indirect Taxes and Customs (CBIC)<\/b><span style=\"font-weight: 400;\"> has aligned its <\/span><b>Special Campaign 5.0<\/b><span style=\"font-weight: 400;\"> with Swachhata Hi Seva. And if last year\u2019s numbers are any signal, results matter here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, CBIC:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewed <\/span><b>55,000+ files<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducted <\/span><b>1,094 cleanliness events<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recovered \u20b912.6 lakh just from scrap disposal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This year, the targets include <\/span><b>e-waste disposal<\/b><span style=\"font-weight: 400;\">, <\/span><b>record management<\/b><span style=\"font-weight: 400;\">, and more innovative use of office space. Bureaucracy meets efficiency,\u00a0 finally.<\/span><\/p>\n<h2><b>Bhalswa Dumpsite: From Infamous to Action<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Delhi\u2019s <\/span><b>Bhalswa landfill<\/b><span style=\"font-weight: 400;\"> has been a nightmare for decades. This campaign is finally putting muscle behind the cleanup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Union Minister <\/span><b>Manohar Lal<\/b><span style=\"font-weight: 400;\"> flagged off remediation here. Snapshot of progress:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>25 acres<\/b><span style=\"font-weight: 400;\"> already cleared.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>5 acres<\/b><span style=\"font-weight: 400;\"> replanted with bamboo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u20b95,000 financial support for Safai Mitras, beldars, and truck drivers working Delhi\u2019s dumpsites.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It isn\u2019t about optics. It\u2019s about dismantling one of the capital\u2019s most visible symbols of waste mismanagement.<\/span><\/p>\n<h2><b>Broadcasting Cleanliness: I&amp;B Ministry Steps Up<\/b><\/h2>\n<p><b>Ashwini Vaishnaw<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>Information &amp; Broadcasting Ministry<\/b><span style=\"font-weight: 400;\"> launched <\/span><b>Seva Parv programming<\/b><span style=\"font-weight: 400;\"> across DD channels. Not the usual dull feed. Instead, sharp documentaries like <\/span><i><span style=\"font-weight: 400;\">Karmyog \u2013 Ek Antheen Yatra<\/span><\/i><span style=\"font-weight: 400;\"> highlight the long arc of leadership and grassroots change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea: inspire, not bore. And tie Swachhata Hi Seva with stories that remind people why collective action matters.<\/span><\/p>\n<h2><b>Ministries in Lockstep<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is a whole-of-government game. The plan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mines Ministry:<\/b><span style=\"font-weight: 400;\"> Human Chain March at India Gate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minority Affairs:<\/b><span style=\"font-weight: 400;\"> Kiren Rijiju rallied communities at Gurudwara Bangla Sahib.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Parliamentary Affairs:<\/b><span style=\"font-weight: 400;\"> Rangoli-making meets Safai Mitra health checks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Power Ministry:<\/b><span style=\"font-weight: 400;\"> Another Special Campaign on e-waste and grievance redressal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ports &amp; Shipping:<\/b><span style=\"font-weight: 400;\"> Cleaning coastlines and docks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Steel Ministry:<\/b><span style=\"font-weight: 400;\"> Bringing tech and mechanised cleaning into play.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every ministry is expected to show work, not excuses.<\/span><\/p>\n<h2><b>Citizens: The Real Engine<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s the kicker: none of this works without citizens. The campaign is designed to rope in everyone:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schools, NGOs, and civil society groups are running cleanliness drives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communities are adopting <\/span><b>eco-friendly festivals<\/b><span style=\"font-weight: 400;\"> ahead of the festive season.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nationwide shramdaan is set for September 25,\u00a0 <\/span><b>one hour, one day, together<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With <\/span><b>6 lakh+ Cleanliness Target Units<\/b><span style=\"font-weight: 400;\"> identified, the scope is staggering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t symbolic. It\u2019s systemic.<\/span><\/p>\n<h2><b>Why It Matters: Legacy and Vision<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s cut through the noise. <\/span><b>Swachhata Hi Seva 2025<\/b><span style=\"font-weight: 400;\"> isn\u2019t a random two-week sprint. It\u2019s a chapter in the longer game of the <\/span><b>Swachh Bharat Mission<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The big goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make cleanliness part of governance DNA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put e-waste and sustainability at the centre.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure Safai Mitra\u2019s dignity and safety.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build the cultural muscle for a <\/span><b>Viksit Bharat 2047<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prime Minister Modi has been clear: cleanliness is not charity, it\u2019s responsibility. And this campaign is locking that value into India\u2019s growth story.<\/span><\/p>\n<h2><b>Less Talk, More Action<\/b><\/h2>\n<p><a href=\"https:\/\/swachhatahiseva.gov.in\/\" target=\"_blank\" rel=\"noopener\"><b>Swachhata Hi Seva 2025<\/b><\/a><span style=\"font-weight: 400;\"> is blunt in its message: get involved or stay out of the way. With ministries, citizens, and organisations pulling in the same direction, India isn\u2019t just \u201ccampaigning\u201d for cleanliness. It\u2019s normalising it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From dumpsites to doorsteps, from ministries to mohallas, this is how you build a cleaner, stronger India,\u00a0 one broom, one hour, one collective push at a time.<\/span><\/p>\n<p><a href=\"https:\/\/pnndigital.com\/national\/upi-transaction-limit-hike\/\"><b>Also Read: New UPI transaction limit hike<\/b><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], September 17: India doesn\u2019t need another token campaign. It needs action. Swachhata Hi Seva 2025 is precisely that,\u00a0 a nationwide, two-week blitz that\u2019s uniting ministries, citizens, and &hellip; <a href=\"https:\/\/financialtelegraph.in\/index.php\/2025\/09\/17\/swachhata-hi-seva-2025-bold-push-for-a-cleaner-india\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":45513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[671],"class_list":["post-45512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-national","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/45512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=45512"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/45512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/45513"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=45512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=45512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=45512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}