{"id":44569,"date":"2025-08-18T13:23:31","date_gmt":"2025-08-18T07:53:31","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/08\/18\/digikore-studios-branded-content-power-play-kaise-banta-hai-approaches-inr-100-crore-valuation-30-episode-season-2-arrives-november-2025\/"},"modified":"2025-08-18T13:23:31","modified_gmt":"2025-08-18T07:53:31","slug":"digikore-studios-branded-content-power-play-kaise-banta-hai-approaches-inr-100-crore-valuation-30-episode-season-2-arrives-november-2025","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/08\/18\/digikore-studios-branded-content-power-play-kaise-banta-hai-approaches-inr-100-crore-valuation-30-episode-season-2-arrives-november-2025\/","title":{"rendered":"Digikore Studios\u2019 Branded Content Power Play: Kaise Banta Hai Approaches INR 100 Crore Valuation; 30-Episode Season 2 Arrives November 2025"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2025\/08\/Digikore-Studios-PNN.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digikore Studios PNN\" decoding=\"async\"><\/p>\n<p><b>Mumbai (Maharashtra) [India], August 18: <\/b><span style=\"font-weight: 400;\">Digikore Studios Limited (NSE: DIGIKORE), is pleased to announce that its flagship branded content IP, Kaise Banta Hai, now carries an indicative valuation nearing \u20b9100 crore based on revised projections and market-based benchmarks for format-ready, advertiser-led factual entertainment. This milestone reflects the IP\u2019s growing audience equity, sponsor pull, and multi-platform distribution potential\u2014key drivers of premium valuations in today\u2019s content market.<\/span><\/p>\n<p><b>Where to Watch<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Season 1 of Kaise Banta Hai is streaming on JioHotstar, expanding the show\u2019s reach across India\u2019s largest digital audiences. Season 2\u2014comprising 30 new episodes\u2014will begin streaming in November 2025, with a slate engineered for deeper brand integrations, broader category coverage, and enhanced international syndication potential.<\/span><\/p>\n<p><b>Why Branded Content IPs Matter<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Branded content IPs behave like scalable assets\u2014they compound value with every season and geography. Kaise Banta Hai is designed for multiple monetization levers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-content brand integrations &amp; long-form sponsorships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OTT\/CTV and broadcast licensing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International syndication (including in-flight)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AVOD\/shorts and social extensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Format sales, remakes, and language dubs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This diversified revenue stack creates resilience, improves yield per episode over time, and supports higher enterprise valuations.<\/span><\/li>\n<\/ul>\n<p><b>Building the IP Portfolio<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Beyond Kaise Banta Hai, Digikore is building a branded content slate that includes Heroes (impact-led storytelling) and Medical Gurus (health &amp; knowledge). Each title is developed for repeatability and exportability\u2014simple, modular narratives that localize well, unlock format sales, and attract premium sponsors across categories. The portfolio approach widens total addressable market while spreading risk across genres and release calendars.<\/span><\/p>\n<p><b>Strategic Diversification &amp; Hedge<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For Digikore, branded content is not a replacement for its core VFX business\u2014it is a strategic diversification and hedge that can add substantial incremental revenues and margin accretion over the short, medium, and long term. As content pipelines normalize post-industry strikes, branded IPs offer cash-flow visibility, advertiser co-funding, and cross-platform longevity, complementing the company\u2019s strengths in scalable production, security, and delivery.<\/span><\/p>\n<p><b>Investor Outlook<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The near-\u20b9100 crore indicative valuation of Kaise Banta Hai, combined with a growing IP slate, positions Digikore to unlock portfolio-level value creation through recurring seasons, regional dubs, and format exports. Management expects branded content to become a meaningful, high-quality revenue stream alongside VFX, with the potential for step-ups in enterprise value as viewership and sponsor density compound.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mr. Abhishek More, Managing Director of Digikore Studios Limited, Shared, Digikore Studios Limited is a 25-year, NSE-listed media-tech company with world-class VFX capabilities, branded content IPs, virtual production assets, and AI-enabled workflows. The company partners with leading global studios and platforms, delivering quality at scale with disciplined execution.\u201d<\/span><\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], August 18: Digikore Studios Limited (NSE: DIGIKORE), is pleased to announce that its flagship branded content IP, Kaise Banta Hai, now carries an indicative valuation nearing \u20b9100 &hellip; <a href=\"https:\/\/financialtelegraph.in\/index.php\/2025\/08\/18\/digikore-studios-branded-content-power-play-kaise-banta-hai-approaches-inr-100-crore-valuation-30-episode-season-2-arrives-november-2025\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":44570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-44569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/44569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=44569"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/44569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/44570"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=44569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=44569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=44569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}