{"id":43777,"date":"2025-07-21T16:59:07","date_gmt":"2025-07-21T11:29:07","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/07\/21\/dealbuddy-lets-users-buy-products-for-as-low-as-1-paise-a-new-e-commerce-model-for-india-2-1\/"},"modified":"2025-07-21T16:59:07","modified_gmt":"2025-07-21T11:29:07","slug":"dealbuddy-lets-users-buy-products-for-as-low-as-1-paise-a-new-e-commerce-model-for-india-2-1","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/07\/21\/dealbuddy-lets-users-buy-products-for-as-low-as-1-paise-a-new-e-commerce-model-for-india-2-1\/","title":{"rendered":"DealBuddy Lets Users Buy Products for As Low As 1 Paise \u2013 A New E-commerce Model for India 2.1"},"content":{"rendered":"
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Kozhikode<\/b> (Kerala) [India], July 21:<\/strong> <\/span>For long, India\u2019s booming e-commerce industry has largely catered to what venture capital firm Blume Ventures calls \u201cIndia 1\u201d \u2013 the top 140 million digitally savvy, urban consumers. But the vast middle, \u201cIndia 2\u201d \u2013 nearly 300 million aspirational Indians \u2013 has remained largely underserved.<\/p>\n

That\u2019s now changing with the arrival of\u00a0DealBuddy<\/strong><\/a>, India\u2019s first\u00a0gamified e-commerce app<\/strong>, designed not just to sell \u2013 but to let users\u00a0win<\/em>\u00a0products, sometimes for as low as\u00a01 paise<\/strong>.<\/p>\n

India 2.1: Ready to Play, Ready to Shop<\/strong><\/p>\n

While India 2 has been slow to embrace traditional online shopping, there\u2019s one digital space where they\u2019re already deeply engaged \u2013 gaming. India is home to\u00a0650 million gamers<\/strong>, and remarkably,\u00a0150 millions<\/strong>\u00a0of them are\u00a0pay-to-play<\/em>\u00a0users, spending money not on goods, but on the thrill of competition in apps like Dream11, Ludo King, and Teen Patti.<\/p>\n

This behaviour signals a powerful insight:\u00a0India 2.1 doesn\u2019t just want to shop.\u00a0<\/strong>They want to\u00a0\u201cwin\u201d\u00a0<\/strong>deals through\u00a0interactive and gamified experiences<\/strong>,\u00a0elements traditional e-commerce has largely ignored.\u00a0<\/strong>India 2.1 needs a\u00a0new model of ecommerce.<\/strong><\/p>\n

DealBuddy, founded by Basil Nalakath, Adhnan Rasheed and Basim Nalakath, taps directly into this mindset \u2013 merging the engagement of gaming with the value of e-commerce. Every day, brands run multiple deals on DealBuddy. Users compete with each other to win the deal- but with a twist. Instead of the highest offer winning, in DealBuddy, the user who places the\u00a0lowest unique offer<\/em>\u00a0walks away with the product at the end of the deal period- be it a smartphone, trimmer, smartwatch, or branded perfume \u2013 sometimes at less than \u20b91.<\/p>\n

A New Model for a New Bharat<\/strong><\/p>\n

\u201cTraditional e-commerce isn\u2019t broken \u2013 but it\u2019s boring and not relevant for the India2.1 consumers who seek excitement in all their digital interactions\u201d says Basil Nalakath, Founder & CEO at DealBuddy. \u201cThe current platforms are built for India 1. But India 2.1 needs a different model \u2013 one that feels like entertainment, not just transactions.\u201d<\/p>\n

Since its launch, DealBuddy has attracted over\u00a025,000 users<\/strong>\u00a0in just a month, with near-zero customer acquisition cost \u2013 a rare feat in India\u2019s hypercompetitive online retail space. The app\u2019s built-in\u00a0Yard Sale<\/strong>\u00a0allows winners to resell their products within the community, creating a vibrant, self-sustaining marketplace.<\/p>\n

Adhnan Rasheed, Co-founder & COO at DealBuddy, adds,\u00a0\u201cToday, brands are struggling with high CAC and are looking to expand beyond saturated markets to a new category of users from India 2. However, they\u2019re finding it hard to reach India 2.1 in a way that\u2019s both profitable and engaging. DealBuddy aspires to be the go-to platform for brands targeting these users- through a model that they are already familiar with. We\u2019ve already partnered with several D2C brands and are actively engaging with many more to help them unlock this high-potential, under-tapped market.\u201d<\/em><\/p>\n

The Future of Bharat Commerce<\/strong><\/p>\n

In a country where shopping festivals are still the only time many buy online, DealBuddy is creating daily mini-festivals \u2013 bite-sized events that combine affordability, excitement, and digital participation. It\u2019s a model that fits the lifestyle, mindset, and behavior of India\u2019s next 300 million digital consumers.<\/p>\n

As gaming, social media, and commerce continue to converge, DealBuddy\u2019s approach may well be a blueprint for the next evolution of e-commerce in India \u2013\u00a0where deals aren\u2019t just discovered, but\u00a0won<\/em>.<\/strong><\/p>\n

Link:\u00a0https:\/\/www.dealbuddy.live\/theapp<\/a><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kozhikode (Kerala) [India], July 21: For long, India\u2019s booming e-commerce industry has largely catered to what venture capital firm Blume Ventures calls \u201cIndia 1\u201d \u2013 the top 140 million digitally … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":43778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-43777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/43777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=43777"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/43777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/43778"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=43777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=43777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=43777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}