{"id":43750,"date":"2025-07-19T16:48:33","date_gmt":"2025-07-19T11:18:33","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/07\/19\/super-league-kerala-inks-global-deal-with-sports-com\/"},"modified":"2025-07-19T16:48:33","modified_gmt":"2025-07-19T11:18:33","slug":"super-league-kerala-inks-global-deal-with-sports-com","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/07\/19\/super-league-kerala-inks-global-deal-with-sports-com\/","title":{"rendered":"Super League Kerala Inks Global Deal with Sports.com"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2025\/07\/SEGG-Media-Strikes-5-Year-Global-Partnership-with-Super-League-Kerala-to-Power-Sportscom-in-India-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Super League Kerala Inks Global Deal with Sports.com - PNN\" decoding=\"async\"><\/p>\n<p><b>Dubai [UAE], July 19: <\/b><span style=\"font-weight: 400;\">SEGG Media Group (Nasdaq: SEGG), the global powerhouse in sports, entertainment, and gaming, today announced its first official football league partnership in the Indian subcontinent through a major five-year commercial agreement with the Super League Kerala (SLK) valued at over <strong>Rs. 100 crore (US$11.6 million)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The signing ceremony took place today at One JLT, Dubai, marking the first official rights agreement under SEGG\u2019s rapidly scaling GXR World Sports Platform, and the first live football rights acquisition for the company\u2019s flagship Sports.com app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The agreement establishes SEGG and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u202fExclusive international streaming rights across all territories<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fIntegrated gaming and fan engagement products<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fGlobal sponsorship and brand activation rights<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fDistribution focus across the Indian subcontinent and MENA, especially targeting the vast Kerala diaspora in the Middle East, North America, and Europe<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a 25% increase in audience reach through Sports.com\u2019s immersive streaming platform and targeted media activation strategy. The deal is expected to be cash generative through a combination of subscription, advertising, and licensing revenue, with rollout beginning immediately ahead of the upcoming season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis is more than a sports rights deal \u2014 it\u2019s a powerful validation of the Sports.com strategy,\u201d said Matthew McGahan, CEO and President of SEGG Media Group. \u201cTo enter the Indian market through Kerala \u2014 a state with an electrifying football culture and millions of global fans \u2014 gives us a high-growth, cash-yielding product to launch the Sports.com app with force.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019re honored to be signing this deal here in Dubai,\u201d added Paul Roy, CEO of GXR. \u201cThis partnership proves how the GXR World Sports Platform can unite emerging markets and global tech infrastructure to deliver transformational media rights outcomes.\u201d<\/span><\/p>\n<p><b>Attending today\u2019s ceremonial signing in Dubai were:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u202fMatthew McGahan, CEO &amp; President of SEGG Media<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fPaul Roy, CEO of GXR<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fMarc Bircham, Main Board Director of SEGG Media and Head of Acquisitions at Sports.com<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fTim Scoffham, CEO of Sports.com Media and Lottery.com International<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fMathew Joseph, Director and CEO, Super League Kerala<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u202fFiroz Meeran, Director, Super League Kerala<\/span><\/li>\n<\/ul>\n<p><b>Mathew Joseph, Director and CEO, Super League Kerala, said:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis partnership signifies a historic moment for football in Kerala. Our vision has always been to connect Kerala\u2019s passionate football community with the global stage, and with Sports.com and SEGG Media, we are unlocking unparalleled opportunities for our fans, players, and partners worldwide.\u201d<\/span><\/p>\n<p><b>Firoz Meeran, Director, Super League Kerala, added:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis deal represents a huge leap forward for SLK. It allows us to amplify our reach across continents while delivering world-class fan engagement and streaming experiences to millions who love Kerala football.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis is just the beginning,\u201d said Marc Bircham. \u201cIt\u2019s the first of many league partnerships that will power Sports.com across India, Asia, and MENA. We\u2019re proud to partner with such a progressive and fast-growing league in SLK.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019ve built Sports.com to become the global home of sport, and this is the first piece of live IP that starts to prove it,\u201d added Tim Scoffham. \u201cIndia is a priority territory for us, and this is just the beginning.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The partnership will see SEGG deliver a tiered subscription model through Sports.com, enabling fans to engage with SLK matches in multiple languages, backed by real-time stats, fantasy integration, and on-demand replays. The deal also includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth.<\/span><\/p>\n<p><b>About SEGG Media Group<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SEGG Media Group (Nasdaq: SEGG) is a global sports, entertainment, and gaming conglomerate with strategic holdings across digital content, live streaming, esports, ticketing, and sports rights. The group\u2019s flagship brands include Sports.com, Concerts.com, and Lottery.com, creating a next-generation ecosystem where fans interact with the world\u2019s biggest moments in real time.<\/span><\/p>\n<p><b>About Sports.com<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sports.com is the digital heart of SEGG\u2019s fan engagement strategy \u2014 a unified global destination for live streaming, fantasy sports, sim racing, eSports, live scores, and behind-the-scenes original content. The platform is scaling toward an audience of 500 million monthly digital impressions by 2026.<\/span><\/p>\n<p><b>About Super League Kerala (SLK)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Super League Kerala (SLK) is India\u2019s premier regional football league, designed to celebrate and elevate the football culture of Kerala \u2014 a state renowned for its deep-rooted passion for the sport. Launched to create a professional, world-class football ecosystem, SLK combines elite sporting talent with innovative fan engagement strategies to build a strong footballing identity for the region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In its inaugural season, SLK attracted nearly 13 million viewers, making it one of the most-watched regional leagues in South Asia. Season 2 aims to deliver a richer, more immersive fan experience through digital streaming, global broadcasting, and integrated engagement platforms. SLK is more than a league \u2014 it\u2019s a movement to inspire the next generation of footballers and unite Indians across the globe through the beautiful game.<\/span><\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dubai [UAE], July 19: SEGG Media Group (Nasdaq: SEGG), the global powerhouse in sports, entertainment, and gaming, today announced its first official football league partnership in the Indian subcontinent through &hellip; <a href=\"https:\/\/financialtelegraph.in\/index.php\/2025\/07\/19\/super-league-kerala-inks-global-deal-with-sports-com\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":43751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[408],"tags":[684],"class_list":["post-43750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-sports","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/43750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=43750"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/43750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/43751"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=43750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=43750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=43750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}