{"id":42855,"date":"2025-06-14T13:39:13","date_gmt":"2025-06-14T08:09:13","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/06\/14\/zivame-launches-first-franchise-store-in-madurai-and-announces-pan-india-expansion\/"},"modified":"2025-06-14T13:39:13","modified_gmt":"2025-06-14T08:09:13","slug":"zivame-launches-first-franchise-store-in-madurai-and-announces-pan-india-expansion","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/06\/14\/zivame-launches-first-franchise-store-in-madurai-and-announces-pan-india-expansion\/","title":{"rendered":"Zivame Launches First Franchise Store in Madurai and Announces Pan-India Expansion"},"content":{"rendered":"
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Madurai (Tamil Nadu) [India], June 14:<\/strong> Marking a key milestone in its growth journey, Zivame inaugurated its first-ever franchise store<\/strong>\u00a0at\u00a0Vishal De Mall, Madurai, Tamil Nadu<\/strong> , on 11th June 2025 \u2014 a strategic entry into one of the brand\u2019s fastest-growing southern markets.<\/p>\n

The grand launch event was inaugurated by the Chief guest\u00a0\u2013\u00a0Rajarathinam Ilakovan<\/strong>, Director of Vishal De Mall, and witnessed the presence of Zivame CEO\u00a0Lavanya Pachisia<\/strong>, Retail Head\u00a0Jayendre Nath<\/strong>, and Brand Marketing Head\u00a0Daman Bali<\/strong>, and an enthusiastic welcome from the local community. The store\u2019s vibrant debut not only highlights Zivame\u2019s strong foothold in South India but also signals the beginning of its next big leap.<\/p>\n

At the launch of Zivame\u2019s first-ever franchise store, CEO Lavanya Pachisia shared key insights into the brand\u2019s growth journey and vision ahead.\u00a0<\/strong>\u2013 \u201cSince Zivame originated in Bengaluru, South India has always been a key market for us. Expanding through local franchise partners allows us to not only deepen our presence in the region but also better understand and cater to local preferences. It\u2019s an important step in making the \u2018Zivame experience\u2019 more accessible and relevant to women across diverse communities.\u201d<\/em><\/p>\n

With a strong Pan-India retail presence already in place, Zivame is now scaling up its reach by deepening access to other emerging markets across the country. This strategic expansion brings the brand even closer to customers across metros, Tier 2, and Tier 3 cities, complementing its robust online presence with an even more expansive offline footprint.<\/p>\n

For potential franchisors and seasoned investors, Zivame\u2019s franchise program offers a compelling business opportunity with strong brand equity, proven business model, and built-in operational support.<\/p>\n

For franchise enquiries or if you\u2019re an interested franchisor, write to Zivame at:\u00a0<\/strong>partnership@zivame.com<\/a><\/p>\n

Founded in 2011, Zivame has redefined the intimatewear category with deep consumer insight, innovation, technology, and trend-forward design \u2014 all anchored in women\u2019s comfort. As of 2025, with a portfolio of 50,000+ styles across lingerie, sleepwear, shapewear, and activewear in over 100 sizes, Zivame has evolved beyond retail into a trusted destination for women across ages and geographies.<\/p>\n

From launching India\u2019s first online Fitcode to breakthrough campaigns like\u00a0Museum of Boobs<\/em>, Zivame has consistently stayed ahead of the curve. By combining tech-enabled solutions with deep consumer understanding, the brand has redefined how women experience intimatewear in India \u2014 creating one of the most influential fashion-retail ecosystems in the country.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Madurai (Tamil Nadu) [India], June 14: Marking a key milestone in its growth journey, Zivame inaugurated its first-ever franchise store\u00a0at\u00a0Vishal De Mall, Madurai, Tamil Nadu , on 11th June 2025 … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":42856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-42855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/42855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=42855"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/42855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/42856"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=42855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=42855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=42855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}