{"id":40099,"date":"2025-02-13T13:48:16","date_gmt":"2025-02-13T08:18:16","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2025\/02\/13\/caret-capital-backed-citrus-freight-simplifies-the-cross-border-cold-chain-for-agri-perishables\/"},"modified":"2025-02-13T13:48:16","modified_gmt":"2025-02-13T08:18:16","slug":"caret-capital-backed-citrus-freight-simplifies-the-cross-border-cold-chain-for-agri-perishables","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2025\/02\/13\/caret-capital-backed-citrus-freight-simplifies-the-cross-border-cold-chain-for-agri-perishables\/","title":{"rendered":"Caret Capital-backed Citrus Freight simplifies the cross-border cold chain for agri perishables"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Citrus Freight\" decoding=\"async\" srcset=\"https:\/\/financialtelegraph.in\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9.jpg 1200w, https:\/\/pnn.digital\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9-300x169.jpg 300w, https:\/\/pnn.digital\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9-1024x576.jpg 1024w, https:\/\/pnn.digital\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9-768x432.jpg 768w, https:\/\/pnn.digital\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9-150x84.jpg 150w, https:\/\/pnn.digital\/wp-content\/uploads\/2025\/02\/PNN-1200x675-9-450x253.jpg 450w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p><strong>New Delhi [India], February 13: <\/strong>Biplob Barik and Ricky Goyal &amp; founding member Sunil, three university friends with big dreams, set out to revolutionize how India\u2019s fresh produce reaches global markets. Their journey began with a shared passion for problem-solving and a deep understanding of logistics and technology.<\/p>\n<p>In 2016, they launched their first venture, a digital freight forwarding business, which quickly grew into a thriving INR 6 crore enterprise. When the pandemic disrupted the world, they saw an opportunity to pivot. By 2021, <a href=\"http:\/\/www.citrusfreight.com\/\" target=\"_blank\" rel=\"noopener\">Citrus Freight<\/a> was born with a bold mission: to make India\u2019s fresh produce a global phenomenon by simplifying cross-border cold chain logistics.<\/p>\n<h3><strong>The Challenge: Bridging the Gap<\/strong><\/h3>\n<p>India is the largest producer of agricultural and perishable goods, yet its share in the global market remains a meager 2%. Exporters face daunting challenges like:<\/p>\n<ul>\n<li><strong>High spoilage rates:<\/strong> Mishandling and poor temperature control lead to losses of up to 20%.<\/li>\n<li><strong>Complex documentation:<\/strong> Layers of paperwork make international shipping a nightmare.<\/li>\n<li><strong>Poor supply chain visibility:<\/strong> Uncertainty in logistics creates inefficiencies and increases costs.<\/li>\n<\/ul>\n<p>Despite being categorized as export quality, much of India\u2019s top-grade produce fails to find its way to international shelves. While domestic markets have logistics solutions, the export segment remains underserved.<\/p>\n<h3><strong>The Citrus Solution: Simplifying Cold Chain Logistics<\/strong><\/h3>\n<p>Citrus Freight is India\u2019s first reefer container shipping platform, offering end-to-end solutions for perishable exports. Think of it as the MakeMyTrip for agri-exporters. Here\u2019s how Citrus is making waves:<\/p>\n<ol>\n<li><strong>AI-Driven Price Discovery:<\/strong> Exporters can now discover landed costs and book shipping in seconds. Gone are the days of waiting 72 hours for price clarity.<\/li>\n<li><strong>Lower Spoilage Rates:<\/strong> By leveraging real-time temperature monitoring and robust quality management, Citrus keeps spoilage under 5%, boosting profits by 20%.<\/li>\n<li><strong>Smart Vessel Scheduling:<\/strong> Proprietary AI helps exporters identify the best vessels with shorter transit times and reliable performance, ensuring faster and safer deliveries.<\/li>\n<\/ol>\n<h3><strong>Making a Global Impact<\/strong><\/h3>\n<p>The Citrus Freight team, now 25 members strong, supports 25,000 SME agri-exporters. By simplifying logistics, they\u2019ve unlocked the potential of Indian fresh produce in international markets. Exporters can now focus on growth, knowing their logistics are in expert hands.<\/p>\n<p>The platform has also attracted the attention of prominent VCs like Caret Capital and Intercont Freight Liners. With their support, Citrus Freight is set to scale new heights.<\/p>\n<h3><strong>A Vision for the Future<\/strong><\/h3>\n<p>Biplob and Ricky\u2019s vision goes beyond business. They\u2019re building a bridge for Indian farmers and exporters to the world, one container at a time. With Citrus Freight, Indian produce is no longer bound by borders.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], February 13: Biplob Barik and Ricky Goyal &amp; founding member Sunil, three university friends with big dreams, set out to revolutionize how India\u2019s fresh produce reaches global &hellip; <a href=\"https:\/\/financialtelegraph.in\/index.php\/2025\/02\/13\/caret-capital-backed-citrus-freight-simplifies-the-cross-border-cold-chain-for-agri-perishables\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":40100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-40099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/40099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=40099"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/40099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/40100"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=40099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=40099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=40099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}