{"id":12764,"date":"2022-05-16T06:56:05","date_gmt":"2022-05-16T06:56:05","guid":{"rendered":"https:\/\/financialtelegraph.in\/index.php\/2022\/05\/16\/indias-favorite-cuppa-tea-comes-in-new-hues-and-flavors-at-aman-soods-the-chai-theka\/"},"modified":"2022-05-16T06:56:05","modified_gmt":"2022-05-16T06:56:05","slug":"indias-favorite-cuppa-tea-comes-in-new-hues-and-flavors-at-aman-soods-the-chai-theka","status":"publish","type":"post","link":"https:\/\/financialtelegraph.in\/index.php\/2022\/05\/16\/indias-favorite-cuppa-tea-comes-in-new-hues-and-flavors-at-aman-soods-the-chai-theka\/","title":{"rendered":"India\u2019s favorite Cuppa Tea comes in new hues and flavors at Aman Sood\u2019s \u2018The Chai Theka\u2019"},"content":{"rendered":"
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New Delhi [India], May 16<\/strong>: If you believe that ‘chai’ or tea is only milk, tea, and sugar, you are mistaken. Cuppa tea, India’s favourite, has taken on a new hue and flavour. Thanks to Aman Sood’s startup ‘The Chai Theka,’ enthusiasts may enjoy sizzling hot tea in a variety of flavours such as chocolate, illaichi, adrak, rose, and more.<\/p>\n

Chai Tekha, the brainchild of Aman Sood of New Delhi, has conquered the taste buds of tea aficionados across the nation. From its humble beginnings in Delhi in November-2019, The Chai Theka has expanded to more than 30 locations across India in less than two years.<\/p>\n

The Chai Theka narrative<\/strong><\/p>\n

Aman Sood, an employee at a private company, was dissatisfied with his job due to the long hours and low salary. He (Sood) chose to leave the organisation and sought employment with a tea company. Sood inquired as to how much the company’s tea cost and determined that he, too, could produce high-quality tea and sell it to customers at a cheap price if he had a suitable setup consisting of cups, a dress code for his employees, and high-quality tea. However, his coworkers and friends viewed his company plan as a joke. However, Sood chose to proceed with his business concept with the help of his family. To create funds for the new firm, his wife volunteered to sell her gold jewellery.<\/p>\n

On November 19, 2019, Sood opened his first ‘chai shop’ in New Delhi’s Shahdara neighborhood. He was doing well, but the coronavirus-infused lockdown ruined his destiny. During the lockdown, he attempted to relocate the shop outside his home but was unsuccessful. Sood opened a tiny shop in Delhi’s Durgapuri Chowk in the Shahdara neighborhood after borrowing money on interest. To his dismay, again another countrywide lockdown impacted heavily on his firm.<\/p>\n

As the saying goes, “there is light at the end of the tunnel,” and Sood was overjoyed when the government relaxed the Covid-19 guidelines. This is when Sood decided to expand his horizons in the country by establishing ‘The Chai Theka’ and providing his consumers with the unique taste of tea in various flavors.<\/p>\n

“It required a lot of trials and anguish to climb the success ladder at ‘The Chai Theka,’” said Aman Sood, The Chai Theka’s founder. “There is always a way out if there is a will.” During the country’s shutdown, I learned some terrible lessons. Today, I am a proud businessman with over 30 locations around the country.”<\/p>\n

Visit The Chai Theka Website https:\/\/thechaithekaindia.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], May 16: If you believe that ‘chai’ or tea is only milk, tea, and sugar, you are mistaken. Cuppa tea, India’s favourite, has taken on a new … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":12765,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[448],"class_list":["post-12764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","entry"],"_links":{"self":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/12764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/comments?post=12764"}],"version-history":[{"count":0,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/posts\/12764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media\/12765"}],"wp:attachment":[{"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/media?parent=12764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/categories?post=12764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financialtelegraph.in\/index.php\/wp-json\/wp\/v2\/tags?post=12764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}