The most unique Brand Dealing with Diamonds
October 21: We have looked at the picture-perfect advertisements of brands dealing with diamonds for the longest time. Here’s one of the most important names in the diamond jewellery business – EF-IF Diamonds, a brand that is synonymous with providing the best quality diamonds at the best possible prices. Situated in the jewellery hub of Chennai – T-Nagar, EF-IF boasts of selling dosham-free diamonds of the topmost quality in DEF Colour and IF-VVS1 Clarity. Every piece of jewellery at EF-IF is in-house manufactured, leading to intermediary costs being subtracted as there is no involvement of any middlemen. This gives a direct benefit to the end customers in the form of wholesale pricing.
A vibrant team behind every business is imperative for its growth, and EF-IF is no exception. The brand is run by an all-women team headed by Ms. Lathika Sandeep and Ms. Shruti Bothra. Lathika aims to provide skilfully crafted diamonds set in beautiful designs and believes in educating people about the right way to buy diamonds. She is a gemologist and holds a Masters in Management, making her the perfect blend for a business in jewellery. Shruti, on the other hand, is a Chartered Accountant by qualification. She kick-started the international and e-commerce sales of the brand and is striving every day to provide superlative products and services to EF-IF’s clientele.
One of the biggest USPs of the brand is bespoke jewellery. Having their own manufacturing unit gives them the leverage to churn out designs that are classic and contemporary. With a strong team of talented jewellery designers and skilful artisans, EF-IF is well known amongst its clients to bring to life their jewellery imaginations.
For decades together, jewellery advertisements have been filled with glitz and glamour, showcasing perfect looking models adorning priceless jewellery. EF-IF wanted to break this stereotype and ventured on to do something very unconventional in their recent shoot. Instead of using picture-perfect models who are skinny and fair in complexion, the brand used models who were quite the opposite looking. They wanted to emphasise on how one should feel comfortable in one’s own skin and embrace imperfections. The jewellery you wear should not be intended to take the spotlight away from your personality but instead should be a medium to enhance the same. The brand wanted to show how their jewellery would look on real women. The clientele that the common Indian Market has is quite different from the models that are being used to depict this.
The 21st century is loaded with picturization of flawless and fair-skinned models with skinny body frames which, often makes us question ourselves about whether we would be able to carry off a piece of jewellery or any other product beautifully or whether it would look good only on models. EF-IF aims to bring out the message that there is no perfect skin tone or body type that defines a woman. The only thing that sets a person aside from the rest of the herd is the confidence with which they wear what they wear. So here’s to all the women out there, tall or short, fair or dark, plus size or skinny, you’re beautiful just the way you are!
15 thoughts on “The most unique Brand Dealing with Diamonds”
Good day I am so thrilled I found your website, I really found you by error, while I was looking on Aol for something else, Nonetheless I am here now and would just like to say many thanks for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don抰 have time to browse it all at the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent work.
Good day! This post couldn’t be written any better!
Reading through this post reminds me of my old room mate!
He always kept talking about this. I will forward
this article to him. Pretty sure he will have a good read.
Many thanks for sharing!
I visited several web pages however the audio quality for audio
songs current at this web page is actually marvelous.
Fantastic beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog website?The account helped me a acceptable deal. I had been a little bitacquainted of this your broadcast offered bright clear concept
I absolutely love your blog and find a lot of
your post’s to be precisely what I’m looking for.
can you offer guest writers to write content for you personally?
I wouldn’t mind publishing a post or elaborating on a number of the subjects you write related to here.
Again, awesome web log!
Wow, that’s what I was searching for, what a material!existing here at this website, thanks admin of this website.
This information is worth everyone’s attention. When can I find out
It’s the best time to make some plans for
the future and it is time to be happy. I have read this post and if I could
I wish to suggest you some interesting things
or suggestions. Perhaps you could write next articles referring to this article.
I wish to read more things about it!
I love what you guys are usually up too. This type
of clever work and reporting! Keep up the awesome works
guys I’ve added you guys to my personal blogroll.
What’s up, its fastidious piece of writing on the topic of media print, we all know media is a fantastic source of information.
I just couldn’t depart your web site prior to suggesting that I extremely loved the standard info an individual supply
for your guests? Is going to be back regularly in order to inspect new posts
Please let me know if you’re looking for a article author for your site.
You have some really good articles and I feel I would be a good asset.
If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Cheers!
Superb website you have here but I was wondering if
you knew of any forums that cover the same topics talked about here?
I’d really like to be a part of community where I can get advice from other experienced
individuals that share the same interest. If you have any recommendations, please let me know.
I blog frequently and I genuinely thank you for your information. This great article has really peaked my interest.
I will take a note of your website and keep checking for new details about once per week.
I subscribed to your Feed too.
Receive and send emails through your temporary messaging system. Use our webmail or your favorite email software with our absolutely free disposable email. temp mail