Cinema and Entertainment Industry, the Road Ahead After Pandemic in India

Ahmedabad, August 28: Speaking to the media at the special screening of the Hindi Film “CHEHRE”, the producer Mr Anand Pandit showed great concern about the Entertainment Industry future after the pandemic. While speaking to the media, he said; Bollywood and the entertainment industry have always seen an incredible journey in India. It has consistently reached the next level in talent, technology, theatrical experience, and digital platforms like OTTs. Maybe much more will come in the future. He said; with human life, entertainment will never die. Entertainment is always going to be in demand. Since the pandemic, we have seen significant growth in OTT vertical, which will have no adverse effect on theatres demands. Instead,

OTT will be there, and both will probably complement in terms of audience choice. OTT is the retailing of the Entertainment industry, which has given so many new formats in the entertainment and new talent. Every talent has a reasonable chance to showcase their work and ability, and there is a vast audience waiting for some innovations in the Entertainment industry.

Speaking about his 51st film “CHEHRE” under Mr. Anand Pandit Motion Pictures, he said, “Mr. Amitabh Bachchan has not charged us a single rupee on this project. In fact, as I wish, I wanted to do the film with Mr. Bachchan. Still, we never got the right script. One day, Amitabh Ji called me and said, I have a story and script ready if you can produce the film. I was like, this is the best moment of my life, and the project started. Though, with the pandemic effect for us, we had a tough time. Still, with all the hard work of the entire team, the project was completed with success, and the film is releasing this Friday, 27th August.”

Chehre is a Hindi language mystery thriller film directed by Rumy Jafry with production by Anand Pandit Motion Pictures and Saraswati Entertainment Private Limited. Starring Mr. Amitabh Bachchan and Mr. Emraan Hashmi as leads. The film features Krystle D’Souza, Rhea Chakraborty, Siddhanth Kapoor, Annu Kapoor, Dhritiman Chatterjee, and Raghubir Yadav in other pivotal roles. Mr. Bachchan is in as a lawyer, while Hashmi is in as a business tycoon. The film is releasing on 27th August 2021.