Business

Linen Trail is the Future of Linen

dsprime

Kochi, Aug 13: Linen Trail, a slow fashion label based in Kochi, creates timeless 100% pure linen clothing for the mindful individual. Made from 100 per cent natural sources, garments produced by them support the traditional craftsmen like the hand block printers to the women of the Toda tribe for their embroidery, based out of the Nilgiris. Director of Linen Trail, A 100% Pure linen apparel brand hand-crafted for Men & Women. Anirudh Kollara talked to us. Here are a few excerpts:

Linen Trail wants to be a sustainable (slow) fashion label in the following ways: Why did you choose Linen, and what is the viability you see in the fabric?

Linen is the oldest fabric known to man. It is currently still more popular in the Ready-to-stitch segment; this trend had continued into the 21st century even with the popularisation of Ready-to-wear in the Garment Market. It is primarily because Linen has a high shrinkage percentage (The garment would shrink after the first wash). Linen Trail was conceptualised to bridge the gap in the market for 100% pure Linen Ready-to-wear apparel for Men and Women. Positioned as Linen specialists, we strive to get the perfect fit, finish and fall for all of our pure linen pieces through the linius process to ensure zero shrinkage for the product.

According to you, how has the market for Linen been, and what are the trends you are picking?

Linen’s intrinsic value in the market is more expensive than its natural counterparts like Cotton, hemp or Jute. The Indian market has a strong affinity towards luxury goods, which has helped Linen Trail grow its base of customers. Over the past year, we have seen a 15X growth through our website LinenTrail.com. The change in consumer behaviour (the shift to online shopping) post-COVID is a primary reason for the spike of growth in the category coupled with the affinity for premium/luxury goods and sustainability in the Indian market.

Consumers choose linen apparel; why? What sets this fabric as an industry trendsetter in recent years?

Linen garments were regarded as an expensive buy, but the mood has changed over the years. Linen apparel is a natural and more sustainable choice than Cotton. Linen garments can make a subtle statement of class; it doesn’t even require a logo; the customer knows its value, appealing to the growing affinity towards Luxury goods in India. Linen is also naturally breathable, adaptable, and anti-bacterial.

Retailing linen garments: The future that you are eyeing?

The future is all about sustainability, and Linen is a sustainable choice as its production is a natural process that requires less water. The need for sustainability is now more than ever. We have successfully created a business model for Linen ready-to-wear online based on real demand, which has helped focus on what the customer wants while having an inventory turnaround ratio of about 6. It has helped fuel the growth for the past year, even with the pandemic affecting our retail outlets. Retail for Linen will pick up, but online is where the real growth is for the category.

15 thoughts on “Linen Trail is the Future of Linen”

  1. Howdy! This post could not be written any better!
    Reading this post reminds me of my old room mate! He always kept chatting
    about this. I will forward this post to him. Fairly certain he will have a good read.

    Many thanks for sharing!

  3. Hi! Do you know if they make any plugins to help with Search
    Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m
    not seeing very good results. If you know of any please
    share. Kudos!

  4. You can certainly see your enthusiasm in the article you write.
    The sector hopes for more passionate writers
    such as you who aren’t afraid to say how they believe.
    All the time follow your heart.

  6. Today, while I was at work, my cousin stole my iphone and tested to
    see if it can survive a forty foot drop, just
    so she can be a youtube sensation. My iPad is now destroyed and she has 83
    views. I know this is completely off topic but I had to share it with someone!

  7. hey there and thank you for your info – I’ve definitely picked up
    anything new from right here. I did however expertise a few technical points using this website, as I experienced to reload the
    site many times previous to I could get it to load correctly.
    I had been wondering if your web host is OK?
    Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and
    could damage your high-quality score if ads and marketing with Adwords.
    Anyway I’m adding this RSS to my email and could look out for much more of your respective intriguing content.
    Ensure that you update this again soon.

  8. I’m not sure exactly why but this website is loading
    extremely slow for me. Is anyone else having this problem or is it a issue on my end?

    I’ll check back later on and see if the problem still exists.

  9. I’m curious to find out what blog system you have been using?
    I’m having some small security issues with my latest blog and I would
    like to find something more safe. Do you have any recommendations?

  10. Howdy! I could have sworn I’ve been to this website
    before but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely glad I found it and I’ll
    be book-marking and checking back frequently!

  13. For hottest information you have to pay a quick visit world wide web and on world-wide-web I found this
    web page as a most excellent website for latest updates.

  15. 789387 157681Hello DropshipDragon provides dropping for quality, affordable products direct from China to your customers. Perfect for eBay sellers and site owners alike! 760523

Leave a Reply

Your email address will not be published.