JK WHITE CEMENT IN COLLABORATION WITH SINGER SHAAN, IS SPREADING HOPE THROUGH A MELODY – UMMEED!
“#MitJayengiDooriyan went viral on social media platforms and garnered a collective reach of over 10 million.”
“MitJayengiDooriyanhashtag was also on Twitter’s top 10 trending list in India.”
“JK White Cement’s musical ode to the spirit of humanity”
Campaign video link –https://youtu.be/B-COFh67XXU
New Delhi [India], June 4: Who can deny the fact that music has the power to heal? It has the power to unite and lift people out of the lowest lows in life. The sudden, unexpected and unprecedented second wave of COVID has hit us all with a vengeance that has no parallel in living memory.
JK White Cement is dedicated to creating a beautiful world around you. Moreover, the brand understands that your health, happiness, and the safety of your loved ones are the pillars on which your beautiful world stands.
With that in mind, JK White Cement’s latest initiative #MitJayengiDooriyaan dedicates a musical tribute to the indomitable spirit of humanity with UMMEED – a song of hope, sung by the superstar singer Shaan. The soulful, melodious song with deeply inspiring lyrics comes to you through a video wherein the JK Cement family, in chorus with Shaan, encourages you to join them in invoking the spirit of hope and solidarity.
‘Ayegi phir se subah
Dhal jayengi aandhiyan
Gayegaphir se jahan,
Mit jayengi dooriyaan…’
JK White Cement is a responsible corporate citizen and a brand with a rich legacy and its MaxX range of products touches the lives of millions. The Company, therefore, recognises its responsibility and has always stood by the people of the nation during tough times. This campaign for positivity and hope also became a personal mission for JK Cement, after seeing the despair, tragedies, and loss up-closely that the country has had to endure in the 2nd wave of the pandemic.
UMMEED is an effort to uplift spirits and spread the message to stay strong and keep hope alive that tomorrow will be a brighter day. It builds on the belief that we will together overcome this pandemic and #MitJayengiDooriyaan.
The decision to collaborate with Shaan was a natural one. His powerful and melodious voice has seamlessly delivered the compassion and uplifting feeling that the composition was intended to elicit.
#MitJayengiDooriyaan has already struck a chord with audiences and has received an overwhelming response garnering a reach of over 10 million on all social media platforms. The hashtag is on Twitter’s top 3 trending list in India, and UMMEED, a song with a purpose, is being appreciated by people from different walks of life – be it the youth, medical fraternity, musicians, or anyone who’s looking for hope and a reason to smile.
The effect and reach of the campaign are evident in the fact that over 2000 people tweeted to appreciate the effort and shared the track on their social media handles with their followers.
JK Cement has been working continuously towards providing help and support to society during the pandemic, by donating essential medical requirements like Oxygen concentrators, masks, sanitizers, and BIPAP machines. Apart from these initiatives, JK Cement has kept the safety and well-being of its employees at the helm and has organized vaccination camps for them.
On the launch of this campaign, Shaan, Bollywood playback singer and composer says -“This initiative by JK White Cement is very close to my heart as it has given me an opportunity to do my bit in spreading smiles during these tough times. Families have been separated, people have been struggling with depression and the pandemic has altered our way of living. UMMEED is a song that gives people hope that things will get better and we will reunite with families, friends, colleagues and get back to normalcy very soon. The music and lyrics are very moving and appropriate to the circumstances of today. This instantly touched a chord with me. It has been an extremely fulfilling experience collaborating on this project.”
Speaking on the success of this campaign, Mr. Niranjan Mishra, Business Head, JK White Cement said, “Through this initiative, our aim isto spread positivity and solidarity in these tough times. Music was the natural medium of choice to deliver the message of hope and uplifting spirits. I’m happy to see that people are organically sharing ‘Ummeed’ – this beautiful composition, with their loved ones, to uplift them and to reassure them that #MitJayengiDooriyaan!
Video link: https://youtu.be/B-COFh67XXU
Website – https://www.jkcement.com/
37 thoughts on “JK WHITE CEMENT IN COLLABORATION WITH SINGER SHAAN, IS SPREADING HOPE THROUGH A MELODY – UMMEED!”
I rattling pleased to find this web site on bing, just what I was searching for : D too saved to fav.
Very interesting subject, thank you for putting up.
I just couldn’t depart your web site prior to suggesting that I actually enjoyed the standard information a person provide for your visitors? Is gonna be back often in order to check up on new posts
Wow! This can be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Excellent. I’m also an expert in this topic therefore I can understand your effort.
My wife and i ended up being very comfortable when Michael managed to deal with his basic research via the precious recommendations he acquired from your own site. It is now and again perplexing to just be handing out tactics that men and women have been trying to sell. And we all keep in mind we have you to thank because of that. All the illustrations you have made, the straightforward blog navigation, the friendships you will make it possible to create – it is mostly superb, and it is aiding our son in addition to us recognize that that content is satisfying, which is certainly quite fundamental. Thanks for the whole lot!
he blog was how do i say it… relevant, finally something that helped me. Thanks
Hello my family member! I want to say that this post is amazing, great written and include almost all vital infos. I would like to see more posts like this .
What i do not understood is in truth how you are now not actually much more well-liked than you may be now. You are so intelligent. You understand thus considerably in terms of this matter, made me in my opinion believe it from numerous numerous angles. Its like men and women don’t seem to be involved unless it’s one thing to accomplish with Lady gaga! Your own stuffs excellent. All the time care for it up!
Thank you for some other wonderful article. Where else could anybody get that kind of information in such an ideal way of writing? I’ve a presentation subsequent week, and I’m on the search for such info.
Nice post. I was checking continuously this blog and I’m impressed! Very useful info specially the final phase 🙂 I handle such information much. I used to be looking for this particular information for a long time. Thank you and best of luck.
I like this post, enjoyed this one thankyou for posting.
Thanks for your entire efforts on this web site. My mom loves conducting investigations and it’s easy to understand why. All of us learn all concerning the lively ways you present worthwhile steps on the web blog and in addition increase response from visitors on that article then our girl is really being taught a whole lot. Take pleasure in the rest of the year. You are doing a dazzling job.
Aw, this was a very nice post. In thought I would like to put in writing like this additionally – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and in no way seem to get something done.
I’ll immediately snatch your rss feed as I can not in finding your e-mail subscription hyperlink or newsletter service. Do you have any? Please permit me recognise so that I may subscribe. Thanks.
Good day very nice website!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also?KI’m satisfied to search out so many helpful information here in the submit, we want work out extra strategies on this regard, thank you for sharing. . . . . .
It is perfect time to make a few plans for the future and it’s time to be happy. I have read this publish and if I could I desire to recommend you few interesting issues or suggestions. Maybe you could write subsequent articles relating to this article. I want to learn even more things approximately it!
I have not checked in here for a while because I thought it was getting boring, but the last few posts are great quality so I guess I¦ll add you back to my daily bloglist. You deserve it my friend 🙂
What’s Happening i am new to this, I stumbled upon this I’ve found It absolutely useful and it has helped me out loads. I hope to contribute & aid different customers like its aided me. Good job.
An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!
My brother suggested I might like this web site. He was entirely right. This post actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!
I saw a lot of website but I conceive this one holds something extra in it in it
I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.
Some truly great posts on this site, regards for contribution.
you don t treat your principal staff like that cheap lasix
Speaking from dramatic experience as a former patient, Mark walks the talk, offering readers a variety of ways to find personalized care josh allen viagra Both digoxin and beta blockers slow atrioventricular conduction and decrease heart rate
what is tamoxifen used for Sorry CVS, our bad
Regarding laser removal I caution you to ask about that before proceeding can i buy viagra at walgreens
nolvadex dose for pct How to use Ferrous Fum B12 C Stomach Conc Capsule
stromectol Colombo Berra; ClГ nica Especializada ISIS, Santa Fe R
Intra and interassay variation was lower than 8 buy cialis generic online cheap
buy cialis without prescription 2022 Feb 16; 10 5 1457 1472
Gas embolism produced by hydrogen peroxide rx canada pharmacy accutane During the 3 years of follow up, 31 of women were non adherent to therapy
lasix drug More data is needed in this area
13 2 2 in Caucasians and 0 viagra stock 32 each norethindrone on 5 17 2017 at Medicaid
Estrogen receptors ERs are members of the superfamily class of nuclear receptors located in either the cell cytoplasm or nucleus and which function as transcription factors Lovejoy, 2005 where can i buy lasix without a prescription
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
It?¦s really a cool and useful piece of information. I am satisfied that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.